A brief recap on the principle of this operation, launched to coincide with Earth Day on 22 April 2021. Over 4 days, SuperSmart offered customers the opportunity to plant a tree for every product sold, through a collaboration with the organisation Tree-Nation.
There are now more than 4451 trees in the ‘SuperSmart forest’, all of which are located in a planting site called Ankirambo in northwestern Madagascar. You can pay the forest a virtual visit by clicking here.
It’s a sad fact that production of charcoal in this region has led to widespread mangrove deforestation. The environmental damage has endangered wildlife, particularly fish ... and as a consequence, the livelihoods of local fishing communities too.
The mangrove reforestation was carried out following Tree-Nation’s Employ-to-Plant methodology: using local trees (usually Rhizophora mucronata mangrove trees), and employing local villagers, etc.
Incidentally, 4451 trees planted represents 1.48 hectares of reforested mangrove, which translates into 89.02 tons of C02 captured! What’s more, healthy mangrove forests help prevent coastal erosion.
Increasingly engaged in ecological change, SuperSmart also strives to offer supplements which are ever more environmentally-friendly as well as ever more beneficial for your health.
The most eco-friendly supplements are obviously organic, ie, produced from organically-grown plants where pesticide use is prohibited. Ideally, they are also vegan (free from all animal products). Let’s not forget that intensive livestock farming plays an active role in global warming: greenhouse gas emissions, deforestation to make way for pasture or fields of grain to feed animals ... The less we use animal products, the more the planet benefits.
Our organic and vegan supplements include:
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